Holographic exposition for young designers during the FUorisalone 2011 (design week)
The initiative starts from the understanding that the International Design Week of Milan in Via Tortona and Via Savona, which takes place together with the Salone del Mobile, is attracting one of the wider attentions in the world of contemporary design expositions with its 40.000 mq distributed on 90 different locations.
The ever growing success of such locations with press, design firms, and public attendance has inevitably raised the demand for such exposure spaces and also their rental value has “skyrocketed” in the last years.
The idea behind I.E.S forms around the knowledge that exposition spaces are very difficult to gain access for young designers and start-up companies that are seeking for a first class exposition to an international audience. Therefore the Tortona area and the whole compound is losing the initial innovative purpose and the focus on its support for contemporary creativity and innovation.
Our target are young artists and designers, start-up design firms and companies, students and anybody who wants to be recognized as a NEW BREED OF CREATIVES FROM ALL OVER THE WORLD